In 2013, 14.3 million people already
use online banking (49.1%) and 0.3 million of them are corporate users. This
online banking initiate merge of 51 banks institution and 10 banking groups. The mergers, which
involved the consolidation of 96% of the total assets of the banking
institutions was achieved with minimum disruption and dislocation to the
system. This has been a major accomplishment by the domestic banking industry.
This merge also make domestic bank earn more and this is a great benefit for
national economy.
Under the Bank
Negara Malaysia guidelines, all licensed banking institutions in Malaysia are
allowed to establish informational Web sites. For more advanced Internet
banking services, only domestic banking institutions are allowed to establish communicative
or transactional Web sites with effect from June 1 2000. Locally incorporated
foreign banks, however, are only allowed to incorporate communicative Web sites
from Jan 1 2001 and transactional Web sites from Jan 1 2002 (Low, 2000). Only
banking institutions licensed under the Banking and Financial Institutions Act
1989 and the Islamic Banking Act 1983 are allowed to offer Internet Banking
services in Malaysia (BankInfo, 2005).
The Internet wave has caught on in
Malaysia, especially through the MSC initiatives undertaken. In the first wave
of the Internet, it is extensively being used for communications, messaging and
the posting of static information. Businesses use it as a form of online
brochure, publicising their corporations.
Rapid advances in
ICT has also significantly revolutionized the banking business, transforming
processes as well as the strategic focus of banking institutions. It has fully
opened the doors for new business opportunities as well as offering new methods
of delivery of banking products and services, such as through the Internet.
Under the new environment, competitiveness will not depend only on physical
presence as in traditional markets, but rather on the ability to capitalize the
technology strategies so as to deliver efficient and effective services.
Successful banking institutions will be the ones that are able to leverage most
from the ICT revolution as greater recognition is accorded to ICT as a driver
of change. This approach emphasizes on high standards of corporate governance,
transparency and accountability. In adapting, banking institutions would need
to reassess their internal practices as well as the overall corporate culture
to be consistent with the new rules and regulation (Bank Negara Malaysia,
2001a).
Customer
satisfaction may increase based on the want and need, times, power of buying,
and status. Today’s companies have moved from a product and sales philosophy to
a new marketing philosophy. Customer-centered companies have emphasized a
better understanding of customers’ needs and wants and then translated them
into the capability to give customers what they really need and want. The
technology of E-Commerce determines what can be offered to customers, but only
customers determine which of those technologies will be accepted. The key to
success for E-Commerce lies in knowing customers.